This is a review of the online marketers book, Magnetic Sponsoring.
In case you have not heard of it before, Magnetic Sponsoring, is a book written around 2005, by a guy called Mike Dillard
Mike Dillard was at the time an ex pro cyclist, who had become an MLM / Network Marketing specialist, and was having a tough time trying to build his network marketing business, until he came across a website, which gave him a
“Lightbulb moment” in how he could solve his recruitment and referring issues
That light bulb moment, led to the creation of Magnetic Sponsoring, which was primarily at that time, designed for other members of his team, who were having the same issues as Mike was
You could say that, this is a problem, not just specific to Mike Dillard, but the entire network marketing industry, because
Unless people buy you, they won’t buy anything else
But back to the story of Magnetic Sponsoring. The book fast became known as the Network Marketers bible, because it showed MLMers/ Network Marketers, how to
Recruit, Refer and Find new people for their business, without directly pitching, or cold calling them, or doing any sort of home or hotel meetings, but simply by using a method called
Effectively they were going to become the hunted, not the hunter. the methods in the book, don’t just apply to Network Marketers, they can apply to any industry and salesperson. They are 100% effective
In fact, though the book is what 14 years old now, at the time of this article, the information inside it, is absolutely timeless.
It explains, what attraction marketing is, in business terms, as opposed to the attraction that led you to marry your partner
Very simply, it means that you, become an ‘expert’ for want of a better word, in providing solutions for other business owners problems that they are experiencing in terms of getting new clients
Now while this may sound difficult, the book actually walks you through step by step, the entire process, how you overcome it and where it will eventually lead you, with your own business.
To put not to finer point on it, it is a master class in explaining what you have to do to achieve this
One of the most crucial points highlighted is the fact, that if you are associated with the business opportunity world, for example, then you simply don’t mention your opportunity at all, but focus directly on what your prospects business issues are, solve them… By way of an info product, which they buy, that solves their specific issue, then you have a happy customer for life
If you have read my own story you will known that up until 2007 / 8 I was focused on promoting opp after opp and though earning money, nothing like I wanted to
But that all changed in 2008, when I was introduced to the book, and stopped doing what I was, to apply the techniques explained in it
Skeptical, though I was, the explanation made sense and from that day forth, I marketed that way
My results were such that I was able to leave my day job, which though it was secure and earning good money, was not what I wanted to do long term, to work full time in the direct response marketing industry
What you will find, when you buy the book, is plenty of AHA moments, as you will be able to relate to most paragraphs and a lot of the chapters.
The results you experience, no matter what industry, niche or sector you are associated with, will without any question see your stock and your value rise to a level, you never thought possible, which might seem a little far fetched now, as you are reading this… But the fact remains it will happen
As an example, if you are currently associated with an MLM company and are having problems in building your down line, which lets face it most MLM reps do have that problem, by applying the methods explained in Magnetic Sponsoring, then your down line will grow a lot faster and with half the work you have previously been doing
Gone will be the hotel meetings, drop cards and endless follow up phone calls, which are you hunting and being a convincer of someone who, really doesn’t have the heart, to be replaced with hungry motivated reps, who will actually for a good while refer people to you, because of your knowledge
It’s a total win win situation for both parties
As you might have read earlier, the information contained in the book is timeless and can be reread and reread again, with you always finding something new, or at least which appears new to you.
I initially read this book, back in 2008, but I have subsequently reread it several times and each time, something new comes to the front and you end up realising that a method which is being explained in the book, is something you are already doing… Your just not doing it the right way
on a slightly humorous note, you may have seen the Andre Previn Sketch with Eric Morecambe, in which Eric is playing a famous tune on the piano, but with the wrong notes
After much frustration of listening to Eric doing this, Andre, says to him exasperately
“Your playing All the Wrong notes”
To which Eric says “No, I’m playing all the right notes, just not in the right order”
It’s a slight digression to make the point
One of the absolute Major features of Magnetic Sponsoring is this, and if you get this right, then the world really can be your oyster, of that I can say with unquestionable certainly
Introduces you to the Million dollar skill & … How to get it
It’s the one single skill, which on it own and once refined & honed, has the ability to earn you a Million dollars ( Plus) for doing something you do every single day, without even thinking about it Hence its called …
“The Million Dollar Skill”
To briefly highlight my own experience of using this skill, it was once I had mastered this, that I realised just how powerful a skill it was and if truth be told, it was probably one of the biggest single causes of me being able to leave my secure day job ( & without a safety net of income either)
This was even applied to something an associated of mine was doing with little results to show for it
Se ended up tweaking something minor with her promotions and within 20 minutes, might even have been slightly longer, as a direct result of doing this, had made a sale of a product.
So my strong recommendation when you get the book is too pay particular attention to Chapter 7… But
Don’t go there first, because the first 6 lead up to why you need that skill
Equally, it will also lead to you eliminating Shiny Object Syndrome
In conclusion, then Magnetic Sponsoring is an excellent read, you will learn some exciting things (including the million dollar skill!) and you will be able to apply the methods to your own business with great results, which will be reflected in your bank account and at the same time you will halve your workload
As you might have guessed by now, this book comes with my highest recommendation